Pepsi IPL 2013 (IPL 6) matches to simulcast on Sony Max and Sony Six.
Multi Screen Media (MSM) has announced that the Pepsi Indian Premier League (IPL) 2013 (IPL 6) will simulcast on both Sony Max/ Set Max and premium entertainment sports channel Sony Six.
Given the diverse and all-pervasive viewership of IPL, the MSM group will offer the viewer options to watch the Pepsi IPL 2013 matches on Standard Definition (SD) feed on Max and High Definition (HD) feed in English and an SD feed in Hindi on Six.
NP Singh, COO, Multi Screen Media said, “With the simulcast of the Pepsi Indian Premier League 2013 on Max and Six, we aim to reach out to millions of more viewers spanning the nation. Through this, we hope to take the popularity of the Pepsi IPL 2013 to the next level.”
Sachin Tendulkar Retirement. Sachin Tendulkar Announced Retirement from One Day International (ODI).
Sachin Tendulkar, one of the greatest player of the game, finally announced retirement from the One Day International (ODI). The Board of control for cricket in India (BCCI) released Sachin’s statement on Sunday Morning.
“I have decided to retire from the One Day format of the game. I feel blessed to have fulfilled the dream of being part of a World Cup wining Indian team,” Tendulkar said in his statement to the BCCI Chief N Srinivasan.
New IPL Title Sponsors Pepsi may make life tough for Coca-Cola.
Pepsi IPL that’s what the next 5 editions of the Indian Premiere League will be called. The cola giant has bagged the title sponsorship for Rs 396.8 crore, pipping telecom giant Airtel in the process.
“Change the Game” – the slogan of PepsiCo isn’t changing the game but it’s definitely changing the name of the next five season of cash-rich Indian Premier League as it will be known as Pepsi IPL.
So while Pepsi’s sponsorship will definitely add some extra fizz to the cola-wars, the biggest benefactor here would be Brand IPL.
IPL sells title rights to PepsiCo for $71m – Pepsi IPL from now onwards.
Global beverage giant PepsiCo has bagged the IPL title sponsorship rights for the next five years (2013-17) for Rs 396.8 crore ($71.77 million approx), almost double the original title sponsorship deal done in 2008.
The now cash-rich T20 cricket tournament will be called Pepsi IPL. With this association with the Indian Premier League, PepsiCo became the biggest supporters of the game of cricket.
Pepsi IPL – It is Pepsi IPL now for next five year
Soft-drinks major PepsiCo has bagged the title sponsorship of the Indian Premier League (IPL) for the next five years, paying double the amount paid by erstwhile sponsor DLF , which paid Rs 200 crore for the rights. This is also the company’s largest investment in the field of cricket.
Manu Anand, chairman, PepsiCo India, said, “I am delighted we have succeeded in rebranding the tournament as Pepsi-IPL, thus cementing a five-year partnership between two brands that enjoy an iconic status, not only in India, but globally. With our continuing sponsorship of the ICC World Cup , we are the now the biggest supporters of the game of cricket. We have reaffirmed our passion and commitment to cricket and this investment reiterates the importance of India business in the PepsiCo global system.”
Pepsi bags IPL title sponsorship for five year – IPL title sponsorship.
Soft drink giants Pepsi on Wednesday became the new title sponsors of the cash-rich Indian Premier League after it won the bid for title rights for five years by paying a whopping Rs 396 crores.
IPL Chairman Rajeev Shukla said that the title-sponsorship contract was for five.year period and will end in 2017.
Realty firm DLF ended its five-year-long association with the IPL as the title sponsor in August and the BCCI floated the tenders last month. DLF paid Rs 200 crore for the five year period of 2008-12.