Pepsi IPL – It is Pepsi IPL now for next five year
Soft-drinks major PepsiCo has bagged the title sponsorship of the Indian Premier League (IPL) for the next five years, paying double the amount paid by erstwhile sponsor DLF , which paid Rs 200 crore for the rights. This is also the company’s largest investment in the field of cricket.
Manu Anand, chairman, PepsiCo India, said, “I am delighted we have succeeded in rebranding the tournament as Pepsi-IPL, thus cementing a five-year partnership between two brands that enjoy an iconic status, not only in India, but globally. With our continuing sponsorship of the ICC World Cup , we are the now the biggest supporters of the game of cricket. We have reaffirmed our passion and commitment to cricket and this investment reiterates the importance of India business in the PepsiCo global system.”